ABOUT

Ineke Kooistra

About Me


Hi, I’m Ineke Kooistra. With over 30 years of experience in management and boardroom roles, I’ve built my career on transforming businesses and empowering people. From startups to billion-euro companies, I’ve led organisations through growth, innovation, and cultural evolution—always with a focus on creating environments where people and businesses can thrive. 


For more than a decade, I had the privilege of leading YoungCapital, guiding it from a bold startup to a European market leader in youth employment. Together with an amazing team, we turned ambition into action, growing the company into a force for innovation and talent. Before that, at Adecco Group, I expanded operations across Europe, always pushing boundaries to deliver real impact. 


In recent years, I took on the challenge of scaling Circle8Group—an organisation of over €1 billion—building strong leadership teams and driving innovation in tech-enabled staffing. I’ve also served as a Commissioner with AFAS Software.


Now, I’ve launched my own company to share the expertise I’ve gained over decades. I bring hands-on experience in interim management and CEO-roles, strategic advisory, and cultural transformation. Whether it’s accelerating growth, tackling complex challenges, or building a high-performing team, I’m here to make it happen. And I don’t do it alone—If needed - around me is a trusted network of seasoned professionals in Marketing, HR, Finance, and IT, ready to help solve any business challenge. 


Beyond my consultancy work, I’m a columnist for *MT Sprout* and speaker where I share insights on leadership, culture, and innovation, and  the future of work.



Above all, I’m driven by a passion for helping businesses and individuals unlock their full potential. If you’re looking for a partner to tackle strategic challenges, shape a winning culture, or find leaders who make a difference, let’s connect. 


**Let’s build your future together.**


Call me
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